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Selecting the Right
Style of Lapel Pin
While style is often
overlooked, it will greatly influence the
perceived value of your custom lapel pins.
Different styles work better with certain
designs and colors, while other styles give
designs a specific character.
Cloisonné Pins
Cloisonné pigments provide vibrant colors and
the classic glass-like elegant look of fine
jewelry that speaks well of the company ordering
them. These pins are handcrafted with care and
precision. Only 144 cloisonné colors are
available. To find more information on cloisonné
pins and the manufacturing process, you can go
online and browse. You’ll find a great variety
of designs.
Classic Hard Enamel Pins
A resin paste mixed with color pigments give
these pins the look and quality of cloisonné
pins, but at a fraction of the price. Many
different colors are available. These pins are
smooth to the touch, with pigments mixed for
specific colors.
Die-Struck Pins
A copper or bronze base metal is struck with a
custom made design. This creates raised and
recessed areas in fine detail that are then
filled in with colors or given a special finish.
Die-struck pins have weight and a good solid
feel about them.
Die-Struck Soft Enamel Pins
Soft enamel colors are first mixed in solution
then injected into the recessed areas formed by
the die-struck process. The result is a highly
textured surface that can then be covered with a
thin coating of epoxy if desired. Soft enamel
colors may be mixed to match any color desired.
Die-Struck Promotional Iron Pins
The main advantage of iron-based metal pins is
low weight. They are perfect for large orders
where shipping costs are a big factor to
consider. Soft enamel colors are used in
designs. Because of the nature of the base
metal, highly detailed designs are not
recommended.
Photo Etched Pins
Chemical etching of the design into thin bronze
laminate results in raised and recessed areas,
where soft enamel colors are then applied. The
entire surface of the laminate is covered with a
thin coating of epoxy. Pins are then cut out of
the brass laminate. Etched pins look great and
are light in weight.
Printed Pins
Offset-printing and silk-screening are used to
make pins with designs that have fine detail,
such as photos or landscapes, or that require
color gradients or have color-on-color designs.
They are finished with a coating of epoxy. Light
in weight, they can be made in any color of
plating with great results.
Guide to Custom Lapel Pins
If you’re running a promotional campaign in your
company, you might want to use a lapel pin in
your recognition program. You can also use lapel
pins in your fundraising campaign. Either way,
you’ll have to decide whether to buy stock lapel
pins and have your company name and logo added
or have custom made lapel pins.
Generally, you can save a lot by buying stock
lapel pins, but if you want to enhance your
image, nothing’s better than custom made pins.
With a custom made lapel pin, you can proudly
display your logo.
Business and
marketing guides:
Marketing and awards
Advertising for businesses
Printing and manufacturing
Sale displays and equipment
Shipping and inventory
projects
Disclaimers and contact information
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